The Bridge
August 2026, all lines, Sample Elite Agency
Cost per bind down 14% on the month. Digital passed direct mail on binds for the first time.
Cost per bind
$412
▼ 14% vs July
Spend
$71.4K
▲ 3%
Leads
1,208
▲ 8%
Quotes
486
▲ 11%
Binds
173
▲ 19%
Binds, last 6 months
Mar to Aug
Quote to bind
35.6%
Premium written
$2.31M
FloodGate
Lead sources ranked by binds, August
Referrals bind at $72, a quarter of any paid source. Google Ads leads the paid channels at $286, direct mail carries volume at $538.
Sources
Binds and cost per bind
Google Ads
$16.9K spend
59binds
$286per bind
Direct mail
$28.5K spend
53binds
$538per bind
Referrals
$2.1K spend
29binds
$72per bind
Meta
$9.8K spend
19binds
$516per bind
Purchased leads
$14.1K spend
13binds
$1,085per bind
Best zip codes
By binds, August
77494
31binds
$341per bind
77450
24binds
$388per bind
77449
22binds
$402per bind
Groundswell
Reputation and local rank, August
Rating held at 4.9. You gained 41 reviews, three times your nearest target.
Google rating, 1,264 reviews
4.9
▲ 41 this month
Review response rate
94%
"insurance agent katy"
#1
▲ from #3
Map rank
5 tracked searches
insurance agent katy tx
#1
▲2
allstate katy
#1
Flat
home insurance katy
#2
▲1
auto insurance katy
#3
Flat
insurance cinco ranch
#4
▼1
The Watchtower
Your position against the two targets, August
You lead on rating and review pace. Target B still leads on total reviews, by 138.
Head to head
Sample market
You
Target A
Rating
4.9
4.7
Reviews
1,264
918
Reviews gained
41
13
Map visibility
71%
78%
Ad presence
Yes
No
Target B
Same market
You
Target B
Rating
4.9
4.8
Reviews
1,264
1,402
Reviews gained
41
22
Map visibility
71%
64%
138 reviewsGap to Target B at current pace closes in 7 months. Groundswell pace of 60 a month closes it in 4.
Afterburn
Speed to lead and follow-up, August
Leads contacted inside 5 minutes bind at 3.2x the rate of leads contacted after an hour.
Average speed to first contact
4:12
▼ 1:48 vs July
Attempts per lead
5.8
Quote turnaround
2.1h
Bind rate by response time
August leads
Under 5 min
19%
612 leads
5 to 30 min
11%
341 leads
30 to 60 min
8%
158 leads
Over 1 hour
6%
97 leads
Operator Mode connects when your data does.